Motorists are being warned that a drink in the sun could see them behind bars as the Police and Government join forces to break down the troubles of drink driving over the summer.
The 1.5 million THINK! campaign will remind people of the devastating consequences of drink driving. The Association of Chief Police Officers (ACPO) are coordinating a nation wide operation to catch the drivers who put peoples lives in danger.
Between June and September 2006 670 people were killed or seriously injured in crashes involving drink Drivers.
The TV campaign 'Moment of Doubt' focuses on the consequences that drink drivers face when they are caught. This will also be advertised in pubs, radio and online.
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